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Qualcomm lays naked its plans to beat the Apple Watch

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Qualcomm has launched its new imaginative and prescient of the wearables area with the Qualcomm Wearables Ecosystem Accelerator Program designed to entice tech corporations to put money into smartwatches.

The initiative was introduced right now by way of press launch, with Qualcomm claiming it’s a direct response to “enormous” 21% year-over-year progress out there.

The brand new program, which can permit numerous corporations and traders to work collectively to extra simply develop merchandise within the smartwatch business.

The transfer can be believed to be a bid to spark curiosity in wearables that don’t depend on Put on OS. Most critics nonetheless listing the Apple Watch because the finest smartwatch accessible as a result of software program flaws with Google’s wearable platform.

Regardless of being made by Google, Put on OS is lacking key issues, together with a local app for YouTube Music for offline downloads. This is the reason we’ve largely beneficial extra specialist merchandise, like Garmin health trackers, or the Apple Watch 6 and Apple Watch SE to iPhone customers during the last yr. So it might make sense for Qualcomm to be seeking to unfold its wings away from the platform.

Right here’s what you might want to find out about Snapdragon Put on and its probabilities of altering this.

Snapdragon Put on is a product of Qualcomm. The Snapdragon Put on platform is an initiative that goals to assist wearable makers benefit from that product and ship low-power, high-impact efficiency for a variety of wearables, together with smartwatches, health trackers and extra.

Qualcomm has mentioned it desires to roll out the brand new Wearables Ecosystem Accelerator Program over the following yr. The corporate can be investing in new Snapdragon Put on platforms to satisfy the various wants of shoppers throughout a mess of working programs.

“We’re considerably rising our investments in modern ground-up silicon, platforms, and applied sciences and plan to roll out new Snapdragon Put on platforms throughout segments over the following yr to satisfy our long-term imaginative and prescient,” mentioned Pankaj Kedia, senior director and international head of sensible wearables at Qualcomm in a press launch.

“We imagine Qualcomm Applied sciences has an essential position to play to speed up this actuality by bringing collectively our platforms and investments to the ecosystem,” Kedia goes on to say.

To assist encourage and facilitate progress within the wearables world, Qualcomm Applied sciences launched the Qualcomm Wearables Ecosystem Accelerator Program.

This system is compromised of machine producers, service suppliers, platform gamers, unbiased {hardware} and software program distributors and system integrators. They may be capable of work with the unique tools producer to develop merchandise simpler, and it’ll permit ecosystem members to collaborate to ship differentiated wearable experiences.

“We’re delighted to announce the Qualcomm Wearables Ecosystem Accelerator Program right now and have an formidable set of actions deliberate. Our aim is to offer a car within the business the place ecosystem members collaborate to ship differentiated wearable experiences and inject new power and innovation on this thrilling area,” Kedia added.

Among the corporations concerned within the Qualcomm Wearables Ecosystem Accelerator Program are Vodafone Group, Philips, Verizon Wirless, LLC, and Fossil Group, Inc.

Within the final quarter of 2020 alone, the Apple Watch Collection 6 and Watch SE mixed for 12.9 million gross sales, with Huawei coming in second place, in accordance with Counterpoint Analysis.

The Apple Watch is without doubt one of the hottest smartwatches on this planet, however that additionally might be as a result of there was little actual competitors from different corporations.

Google has additionally been making strides in its wearables division, with the corporate promising a revamped model of the wearable software program, and the corporate teaming up with Samsung to make a very revamped Put on OS.

Trusted Take

Although Google’s revamped model of Put on OS is about to debut later this yr, it’s clear that the replace is just too little, too late the place Qualcomm is worried. The corporate’s Snapdragon Put on chips have stored Put on OS afloat for years, and although latest Put on 4100 chipset gave Google-powered smartwatches a much-needed efficiency increase, it’s solely been utilized by two wearables so far (each from Mobvoi). This new program seems to be Qualcomm’s manner of distancing itself from Put on OS and embracing different wearables, and given how stagnant Google has been on this sector for the previous few years, it’s laborious guilty anybody however Google.

Thomas Deehan

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